Specialized Engagements

Some Problems Don’t Fit a Program.

Some of the most important work a destination organization faces does not fit a packaged program. It is specific, often time-sensitive, and rewards experience over process.

Specialized Engagements

When the Work Doesn’t Fit a Box.

Some of the most important work a destination organization faces does not fit a packaged program. It is specific, often time-sensitive, and rewards experience over process. OA has sat in your seat, felt your stress, and developed actionable strategies that lead to success. If your situation lives in one of these areas, the next step is a conversation.

Organizational Development & Restructuring

For organizations that need to be built or rebuilt: forming a new department, launching a commission, merging civic functions, or reimagining the operating structure from the ground up. The work covers organizational design, role clarity, governance redesign, and the system architecture that holds a new structure together. The goal is a structure that scales with the ambition of the community it serves.

Vacated Executive Rapid Transition

For boards facing an unexpected CEO departure. Oetting Alchemy can step in as fractional leadership, providing support and guidance during the vacancy with a focus on setting the next leader up for success. OA provides an independent assessment with the OA Scorecard™ to establish a clear picture of where the organization stands, preparing the incoming leader for a clean handoff. The work transitions naturally into the Alchemy90™ onboarding program once a new executive is in place.

Executive Succession Planning

For boards that want to be ready before a transition is forced on them. The work pairs a long-horizon succession framework with leadership-readiness diagnostics that surface internal candidates and identify development gaps early. Done well, succession planning is quiet and unremarkable. Done late, it becomes a crisis. Boards leave with a documented succession strategy, a candidate development plan, and the governance practices that keep both current as the organization grows.

In The Field

Real Organizations. Real Results.

Rice Lake Tourism
Strategic Plan + AlchemyOS

Rice Lake Tourism

The Situation

Rice Lake, Wisconsin is a small but mighty outdoor recreation paradise. A new Mayor focused on tourism restructured the tourism commission and staff and wanted a best-practice-run organization and strategy.

What We Did

Using both the OA Scorecard™ and Strategic Planning process, OA worked with the solo staff member to assess the organization model and develop a first-ever Rice Lake tourism strategic and organizational development plan.

The Outcome

Working alongside OA staff on a monthly basis, Rice Lake is structuring their organization and tourism infrastructure for future success, including restructuring board governance, developing financial policies and a new budget, enhancing marketing and data analytics, and getting involved in destination development projects.

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Visit South Padre Island
Custom OA Scorecard

Visit South Padre Island

The Situation

VSPI abruptly lost their CEO leaving their city manager scrambling. While working with Searchwide Global to recruit a new replacement, an assessment was recommended and OA was called.

What We Did

Using our proprietary OA Scorecard™, OA conducted a 90-day deep dive on the organizational structure including interviews with all staff, department reviews, and a review of DMAP level best practices. The final report was written directly to the incoming CEO as a tool for onboarding.

The Outcome

A comprehensive list of recommendations were created including development of a new Festival & Events Grant Program, a re-organization of staff roles and assistance in onboarding new partners such as Tourism Economics and TwoSix Digital.

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Our Partners
Discover The Palm BeachesExperience Columbus Visit Seattle Visit South Padre Island Richmond Region Tourism Florida Keys & Key West Convention Center Visit Columbus Rice Lake Visit Laredo Destination Niagara Falls USA Real County, TexasDiscover The Palm BeachesExperience Columbus Visit Seattle Visit South Padre Island Richmond Region Tourism Florida Keys & Key West Convention Center Visit Columbus Rice Lake Visit Laredo Destination Niagara Falls USA Real County, Texas
Discover The Palm BeachesExperience Columbus Visit Seattle Visit South Padre Island Richmond Region Tourism Florida Keys & Key West Convention Center Visit Columbus Rice Lake Visit Laredo Destination Niagara Falls USA Real County, TexasDiscover The Palm BeachesExperience Columbus Visit Seattle Visit South Padre Island Richmond Region Tourism Florida Keys & Key West Convention Center Visit Columbus Rice Lake Visit Laredo Destination Niagara Falls USA Real County, Texas
Oetting Alchemy Color

Real Conversation. Real Diagnosis. Real Plan.

A 30-minute call is free. We’ll hear where your organization actually is, name the highest-leverage move, and recommend the right entry point.