Some Problems Don’t Fit a Program
Some of the most important work a destination organization faces does not fit a packaged program. It is specific, often time-sensitive, and rewards experience over process. OA has sat in your seat, felt your stress and developed actionable strategies that lead to success.
If your situation lives in one of these areas, the next step is a conversation.
Organizational Development & Restructuring
For organizations that need to be built or rebuilt: forming a new department, launching a commission, merging civic functions, or reimagining the operating structure from the ground up. The work covers organizational design, role clarity, governance redesign, and the system architecture that holds a new structure together. The goal is a structure that scales with the ambition of the community it serves.
strategic plan + ALchemyOS™
Rice Lake Tourism
The Situation
Rice Lake, Wisconsin is a small but mighty outdoor recreation paradise. A new Mayor, focused on tourism re-structured the tourism commission and staff and wanted a best practice ran organization and strategy.
What We Did
Using both the OA Scorecard™ and Strategic Planning process, OA worked with the solo staff member to assess the organization model and develop a first ever Rice Lake tourism strategic and organizational development plan.
The Outcome
Working alongside OA staff on a monthly basis, Rice Lake is slowly structuring their organization and tourism infrastructure for future success. This includes a restructuring board governance, developing financial policies and a new budget, enhancing marketing and data analytics and getting involved in destination development projects. The future of Rice Lake tourism is bright.
Vacated Executive Rapid Transition
For boards facing an unexpected CEO departure. Oetting Alchemy can step in as fractional leadership providing support and guidance during the vacancy with a focus to set the next leader up for success. This inconvenient time for your organization does have its benefits. OA provides an independent assessment with our OA Scorecard™ to establish a clear picture of where the organization stands. This prepares the incoming leader for a clean handoff. The work stabilizes the organization during the window when momentum is most at risk, and it transitions naturally into the Alchemy90™ onboarding program once a new executive is in place.
custom OA Scorecard™
Visit South Padre Island
The Situation
VSPI abruptly lost their CEO leaving their city manager scrambling. While working with Searchwide Global to recruit a new replacement, an assessment was recommended and OA was called.
What We Did
Using our proprietary OA Scorecard™, OA conducted a 90-day deep dive on the organizational structure including interviews with all staff, department reviews, and a review of DMAP level best practices. The final report was written directly to the incoming CEO as a tool for onboarding.
The Outcome
A comprehensive list of recommendations were created including development of a new Festival & Events Grant Program, a re-organization of staff roles and assistance in onboarding new partners such as Tourism Economics and TwoSix Digital.
Executive Succession Planning
For boards that want to be ready before a transition is forced on them. The work pairs a long-horizon succession framework with leadership-readiness diagnostics that surface internal candidates and identify development gaps early. Done well, succession planning is quiet and unremarkable. Done late, it becomes a crisis. Boards leave the engagement with a documented succession strategy, a candidate development plan, and the governance practices that keep both current as the organization grows.
Related: OA Sprint™ · OA Scorecard™ · Strategic Planning · Board Blueprint™
Our Partners








Real Conversation. Real Diagnosis. Real Plan.
A 30-minute call is free. We’ll hear where your organization actually is, name the highest-leverage move, and recommend the right entry point.
