
Visit South Padre Island
VSPI abruptly lost their CEO leaving their city manager scrambling. While working with Searchwide Global to recruit a new replacement, an assessment was recommended and OA was called.
Using our proprietary OA Scorecard™, OA conducted a 90-day deep dive on the organizational structure including interviews with all staff, department reviews, and a review of DMAP level best practices. The final report was written directly to the incoming CEO as a tool for onboarding.
A comprehensive list of recommendations were created including development of a new Festival & Events Grant Program, a re-organization of staff roles and assistance in onboarding new partners such as Tourism Economics and TwoSix Digital.





