Custom Scoping
Every Sprint begins with a scoping conversation where the question is defined and a timeline is developed and scheduled.
OA Sprint™The Custom Plan
The Custom Plan
You Need.
OA Sprint™ is the custom engagement OA builds around the specific strategy or leadership problem your destination is facing.
Why It Exists
The Whiteboard That Refuses to Erase.
Every CEO has a whiteboard in their office with one question on it that has been there for weeks. Sometimes months. It is important, but just big enough to put off until tomorrow because there is not enough time, and just small enough that it seems simple enough to be done tomorrow. And it just sits there, day after day.
These are the questions leaders can bring to OA. OA Sprint™ is the custom engagement built around the question on the whiteboard. OA develops a shared strategy designed to eliminate the problem so the organization can keep pressing forward.
Richmond Region Tourism brought a regional sports alignment question. Visit Seattle needed a custom organizational assessment that did not fit a standard format. OA built each Sprint around the specific question, not the other way around.
The most important strategy and leadership questions a destination faces are rarely the ones a standard product was built to solve. They are the questions that stay on the whiteboard until an OA Sprint finally erases them.
The Method
How We Sprint.
Discovery
Where OA learns what the question really is. The shape of Discovery is custom to the engagement. Some Sprints review the relevant documents (bylaws, budgets, prior assessments, board minutes). Others bring confidential one-on-one interviews with the stakeholders closest to the question. Some call for a facilitated working session, a presentation, a training, or a combination. The scoping conversation defines the right Discovery.
Report and Recommendations
Every Sprint ends here. A written report capturing the process and the findings, plus the practical recommendations the organization can act on. The report becomes the document leaders return to for the next decision, the next stakeholder conversation, and the next move forward.
What You Walk Away With
Real Questions. Real Solutions. Real Momentum.
At the close of every OA Sprint™, the leader holds:
- A custom engagement designed around the specific question they brought to OA.
- The Discovery work the project required, whether document review, stakeholder interviews, a working session, a presentation, a training, or a combination.
- A written report capturing the process and the findings.
- Practical recommendations the organization can act on.
- A complete record of the work the organization would not have been able to produce alone.
One custom engagement. One plan. One clear path forward.
When The Sprint Becomes A Marathon
OA Scorecard™
Some Sprints close cleanly, the question answered and the recommendations acted on. Other Sprints surface a larger issue, where a single problem turns out to be a symptom of a structural one. In those cases the natural next step is the OA Scorecard™, OA’s comprehensive diagnostic that names where the destination actually stands across every dimension of organizational health. The Sprint surfaces the question. The Scorecard answers it.
In The Field
Real Organizations. Real Results.
Custom Regional Sports Alignment
Richmond Region Tourism
The Situation
The Richmond region has some of the best sports tourism minds and facilities in the country, punching way above its weight class. But this growth had begun to cause inefficiencies and confusion in the sales process. OA was tasked with creating a new playbook followed by all parties.
What We Did
OA conducted 20 interviews with key regional sports leaders, facilities, and clients to find where there were opportunities for improvement. A half-day workshop brought all partners together for tough and honest conversations and to develop that playbook.
The Outcome
See more real results →The 90-Day roadmap has launched, and the region’s DMOs, sports commissions, and Richmond Region Tourism are working individually and collectively to create strategies for success and trust in growing. The future is bright for Richmond region sports.
Real Questions
The Questions Leaders Actually Ask.
How long does a Sprint take?
It depends on the scope. A focused Sprint can land in roughly four weeks. A broader Sprint with deeper Discovery runs longer. The scoping conversation defines the timeline.
What kinds of problems does a Sprint address?
The strategy and leadership problems leaders bring to OA. A regional alignment question between multiple organizations. An organizational structure that has not kept pace. A leadership transition without a playbook. A funding model that needs evaluation. A stakeholder partnership that has gotten complicated. The Sprint is the engagement OA designs around the specific problem.
What does Discovery look like?
The shape of Discovery is custom to the engagement. Some Sprints are document review and a written report. Others bring confidential one-on-one interviews with the stakeholders closest to the question. Some call for a facilitated working session, a presentation, or a training. The scoping conversation defines the right Discovery for the project.
Who is involved?
The scoping conversation defines the participant list. Typical voices include the leader who brought the question, the senior team, the board chair where relevant, the partner organizations the question touches, and any other voices the engagement requires.
What is in the final report?
The process the Sprint followed. The findings from Discovery. The areas of consensus. The practical recommendations the organization can act on. The report becomes the document leaders return to for the next decision, the next stakeholder conversation, and the next move forward.
Real Conversation. Real Diagnosis. Real Plan.
A 30-minute call is free. We’ll hear where your organization actually is, name the highest-leverage move, and recommend the right entry point.