Are You Leveraging Your Genius?
How The Six Types of Working Genius builds culture and efficiency at the same time.
Real Issues. Real Insights. Real Talk
Perspectives on destination leadership, organizational design, and the business of building communities. Written from the rooms where the work actually happens.
The 2025 Futures Study Is Really a Call for the Work Most DMO Leaders Didn’t Sign Up For
Cassandra Gilbertson gave the industry its sharpest roadmap yet
Your Mayor is Drunk and Talking About You
Why DMO Mistakes Can Set Off a Chain of Unintended Consequences for an entire industry.
The Real Value of Credentials and Certifications
I see professionals with four certifications after their name and can’t help but wonder, what’s the motive? Is it pride, validation, pay? Maybe call it my love for psychology, but I am fascinated with why people do what they do. Lately, I have been...
Why Loving the Mission Simply Isn’t Enough
I’ve worked with enough organizations to know this truth: people will put up with a lot of bullshit if they believe in the mission. They’ll work long hours, overlook broken systems, and tolerate leadership dysfunction — all because they love the pu...
Representatives vs Senators: The Misunderstood Role of Leadership Teams
Too many leadership teams function like Congress. And these days, that is no compliment. Everyone shows up to the table representing their department, fighting for their own needs and pushing their own agendas. Marketing defends its huge budget. Sales defends ...
First Principles Thinking: The Hidden Advantage in Organizational Structure
Everyone wants innovation. Few are willing to rethink the way they work.
An Introduction: Why Oetting Alchemy?
A month ago, many of you read a LinkedIn post from me that may have shocked you. I’ve decided to start my own company. To become a consultant, coach, partner, vendor, whatever the hell they, I mean we, are called. There are a lot of reasons why I chose t...
Past and Current Experience
